Alongside local recommendations and topical guides, we’re now able to provide travel tips and other more ‘contextual’ aspects of local information. This new data helps you better market your destinations while enhancing experiences with the info we all need when we travel.

The travel industry has fundamentally shifted from transactional selling to experiential storytelling. Nobody wants to book a flight; they want to visit a destination, have an experience there and create memories.

This year, Obvlo Founder Callum McPherson was invited to present how Obvlo innovates with AI agents to produce and display personalized destination content at scale.

Travel brands can achieve the perfect balance: content that combines the efficiency and scale of artificial intelligence with the accuracy, brand consistency, and emotional resonance of real marketers.

As we all know, travellers don't just book a hotel; they book an experience. Their time in your destination could make or break their trip and overall experience.

How often do you create new landing pages? or update existing content? It’s a laborious task, expensive to outsource, but essential for driving organic traffic.

Search Engine Optimization (SEO) has been a mainstay driver of organic traffic for hotels as long as we can remember. But a new battleground has emerged. Generative Engine Optimization (GEO) - being found in AI-generated responses.

Customers told us they wanted to be able to display different content at each touch point, so this month we introduced a fully modular configuration, bringing complete flexibility into the widget.

SEO has undergone a dramatic transformation that's reshaping how hotels connect with potential guests online and Generative Engine Optimization (GEO) introduces a whole new playing field

Helena at The Emblem Prague Hotel had a vision to offer up personalised recommendations for Prague to each and every guest before they arrived. When she discovered Obvlo, it became possible to do this in a scalable and sustainable way.

With 67% of travellers preferring brands that offer relevant local info, how often should you update it to keep it fresh?

Join the Director of Rooms at the newly opened W hotel in Edinburgh, Greg Bogdan, discussing personalisation and guest experience with Obvlo's James Parsons.

Obvlo’s Content Engine offers flexible outputs for hotel and travel marketers, with the SEO impact varying based on the chosen implementation.

Obvlo quoted in this Phocuswire article discussing how generative AI costs might come down and what the impact might be on travel tech start-ups

Join Ashleigh Donald from Halo Business Consulting to discuss personalised guest journeys and hotel marketing in 2025.

Travellers are looking for an experience, not just a place to stay or a way to get there.

Obvlo's latest update gives customers direct access to our AI-powered Content Engine.

Join Rohit Mishra, Guest Experience Manager at PPHE Hotel Group and Obvlo's James Parsons discussing personalization throughout the guest journey.

Know your guests and your city

Our guide to personalisation

Meet our newest team member

Check out ‘local knowledge on a global scale'

We've compiled a checklist of the key elements to make sure you get right.

Check out our latest product update

Our Founder, Callum, chats to GAIN

Check out our latest way to delight your guests

Discover the revenue benefit of personalising guest experience

Discover how AI can help improve your guest experience

Everybody in hospitality knows the phrase 'live like a local', but what does it actually mean?

Our latest release delivers 'Universal Listings' our new templated way of catering for multiple types of content in a single standardised format

Ways you can improve one of the most important aspects of hotel competitiveness.

Learn more about Verdi's implementation of Obvlo in a Budapest hotel

Edinburgh is a must visit for all things art, culture and everything in-between

We take a look at how content is key to both conversion and happy guests

Hear from The Emblem, in Prague, about their experience with Obvlo

Obvlo's selection as part of Phocuswire's 2025 cohort

Our Founder Callum was featured on Dojo.live last week talking about how AI is ushering in the next generation of hotel guidebooks

Tailored AI Content for Travel Brands, Beyond Generative Models