Today, we are thrilled to introduce the Obvlo AI Model Checker, a powerhouse feature designed to take the guesswork out of AI-enabled content creation.

In 2026, the "look-to-book" window will become shorter than ever. Travelers are no longer satisfied with generic "Top 10" lists found on a quick search; they crave hyper-local, personalized guidance that feels curated specifically for their trip.

Did you know Obvlo can publish curated destination content at scale directly to your brand's domain as indexible HTML web pages? See how we have implemented this for The PIG Hotels in the UK.

A beach in winter is a perfect recommendation for an outdoorsy couple on an adventure holiday. It is a terrible recommendation for a group of friends wanting to relax with a cocktail in the sun. The data point (the beach) hasn't changed, but its relevance has inverted entirely based on the context.

In an era where travelers can book flights, hotels, and activities with a few taps on their phones, and agentic travel planning will lead to even fewer touch points, what differentiates one travel company from another?

"LLM as a Judge" has become a standard term to refer to the practice of using one Large Language Model to evaluate the output of another (or of a human). At Obvlo, this concept has been the engine room of our architecture since we integrated the earliest commercial models.

There is strong, consistent evidence in the travel and hospitality sector showing that quality, engaging destination content directly correlates with higher engagement metrics, which ultimately drives more direct bookings.

Nobody wakes up dreaming about booking a flight. They dream about standing on a Hawaiian beach at sunset, feeling the warm sand between their toes. They imagine people watching in Times Square or hiking through the misty Scottish highlands (incidentally, both places where Obvlo has customers).

The ability to enhance and connect every stage of the traveller journey will come from building a better understanding of the traveller, the places they might want to visit and the experiences they could have there.

We believe we’ve unlocked the motion connecting every stage of the travel selling funnel - and our partners are seeing impressive results.

Authentic connection is about more than language - it's about how you say it. That's why this month we’ve launched Brand Tone and Brand Voice, with multi-lingual support. Now, content matches your unique identity at scale and in any language.

Our Localisation Agent ensures that the copy is culturally resonant, grammatically correct, and designed to resonate with your audience, wherever they are in the world.

A series of AI agents like Obvlo is a complete, automated, and specialized system designed to handle the entire lifecycle of destination content creation.

Obvlo helps you succeed in both traditional search and the emerging AI landscape, so your content is visible wherever users are searching.

Destination content refers to high-quality, comprehensive travel and hospitality content that serves as an authoritative resource for travelers planning their trips.

The issue might not be your booking flow or pricing strategy. While you've been focused on conversion mechanics, you may have overlooked a crucial truth: your visitors aren't ready to book yet.

43% of travellers booked accommodation recommended by Gen AI platforms like ChatGPT. What are you doing to get discovered?

Alongside local recommendations and topical guides, we’re now able to provide travel tips and other more ‘contextual’ aspects of local information. This new data helps you better market your destinations while enhancing experiences with the info we all need when we travel.

The travel industry has fundamentally shifted from transactional selling to experiential storytelling. Nobody wants to book a flight; they want to visit a destination, have an experience there and create memories.

Watch Obvlo Founder Callum McPherson's centre stage presentation at this year's Phocuswright Europe in Barcelona. Callum showcases how travel brands are scaling their destination content using Agentic AI and automations.

Travel brands can achieve the perfect balance: content that combines the efficiency and scale of artificial intelligence with the accuracy, brand consistency, and emotional resonance of real marketers.

As we all know, travellers don't just book a hotel; they book an experience. Their time in your destination could make or break their trip and overall experience.

How often do you create new landing pages? or update existing content? It’s a laborious task, expensive to outsource, but essential for driving organic traffic.

Search Engine Optimization (SEO) has been a mainstay driver of organic traffic for hotels as long as we can remember. But a new battleground has emerged. Generative Engine Optimization (GEO) - being found in AI-generated responses.

Customers told us they wanted to be able to display different content at each touch point, so this month we introduced a fully modular configuration, bringing complete flexibility into the widget.

SEO has undergone a dramatic transformation that's reshaping how hotels connect with potential guests online and Generative Engine Optimization (GEO) introduces a whole new playing field

Helena at The Emblem Prague Hotel had a vision to offer up personalised recommendations for Prague to each and every guest before they arrived. When she discovered Obvlo, it became possible to do this in a scalable and sustainable way.

With 67% of travellers preferring brands that offer relevant local info, how often should you update it to keep it fresh?

Join the Director of Rooms at the newly opened W hotel in Edinburgh, Greg Bogdan, discussing personalisation and guest experience with Obvlo's James Parsons.

Obvlo’s Content Engine offers flexible outputs for hotel and travel marketers, with the SEO impact varying based on the chosen implementation.

Obvlo quoted in this Phocuswire article discussing how generative AI costs might come down and what the impact might be on travel tech start-ups

Join Ashleigh Donald from Halo Business Consulting to discuss personalised guest journeys and hotel marketing in 2025.

Travellers are looking for an experience, not just a place to stay or a way to get there.

Obvlo's latest update gives customers direct access to our AI-powered Content Engine.

Join Rohit Mishra, Guest Experience Manager at PPHE Hotel Group and Obvlo's James Parsons discussing personalization throughout the guest journey.

Know your guests and your city

Our guide to personalisation

Meet our newest team member

Check out ‘local knowledge on a global scale'

We've compiled a checklist of the key elements to make sure you get right.

Check out our latest product update

Our Founder, Callum, chats to GAIN

Check out our latest way to delight your guests

Discover the revenue benefit of personalising guest experience

Discover how AI can help improve your guest experience

Everybody in hospitality knows the phrase 'live like a local', but what does it actually mean?

Our latest release delivers 'Universal Listings' our new templated way of catering for multiple types of content in a single standardised format

Ways you can improve one of the most important aspects of hotel competitiveness.

Learn more about Verdi's implementation of Obvlo in a Budapest hotel

Edinburgh is a must visit for all things art, culture and everything in-between

We take a look at how content is key to both conversion and happy guests

Obvlo's selection as part of Phocuswire's 2025 cohort

Our Founder Callum was featured on Dojo.live last week talking about how AI is ushering in the next generation of hotel guidebooks

Tailored AI Content for Travel Brands, Beyond Generative Models