When's the best time to visit the attraction? What will the weather be like? How much should I tip?

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There is certain information we all need when we travel. It might not be the 'insparational' destination content that drives engagement and supports conversion, but it's the finer details that make all the difference.

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In May, we began adding a new type of information to our destination content solution. Alongside local recommendations and topical guides, we’re now able to provide travel tips and other more ‘contextual’ aspects of local information.

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This new data helps you better market your destinations while enhancing experiences with the info we all need when we travel.

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Example Contextual Travel Tips

☀️ Typical weather (seasonal)

🤑 Local tipping culture

🤔 Interesting facts

👥 Crowd levels (seasonal)

💬 Useful local language phrases

💵 Travel costs and price level (seasonal)

📅 Best time to visit

🔒 Safety information

🕯️ Cultural highlights

🎉 Festivals & Attractions

🚌 Airport and local transportation

♿ Accessibility standards

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This data can be surfaced in different formats and at different digital touch points, and follows our established personalization framework. Something missing that you need in your digital journey? Let us know.

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Stay tuned for more updates