Trusted by top brands
Obvlo scales your team's destination content strategy, in every language your guests are searching in, so you get recommended, not just ranked.
If you sell a destination, an experience, or a way to get there and your team is responsible for generating and converting demand, obvlo is built for you.
SEO won you a ranking. GEO wins you the citation. Both still matter, but the rules have changed, and most travel brands haven't caught up yet.
Travellers scrolled a results page and clicked one of ten links. Generic destination content was good enough — depth and structure didn't matter much.
An AI assistant gives one answer. Your brand is either named in it or it isn't. Winning means content engineered for entity coverage, factual density and freshness.
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“Our partnership with obvlo has strengthened both our organic visibility and guest experience. In a short space of time, we've seen 72x more clicks from Google search vs our traditional blog content, while giving guests richer local content throughout their journey.”
Harj Lalli, Senior Digital Marketing Manager, Point A Hotels
Scalable · Controllable · Automated
01
Analyse
We start by auditing your website: taking your URL and checking how well set up you are for AI visibility, then producing a benchmark. At the same time we pick up your content pillars, work out the gaps, and identify what we should build. This is also where we learn your brand's tone of voice, ready to guide everything we write for you later.
We audit your website URL to see how visible you already are to AI assistants and search engines, then score it against your category.
We map your existing content pillars, spot the gaps, and identify exactly what needs building next.
We learn how your brand writes and speaks here too, so everything we produce later sounds like you.
02
Strategy
We turn the gaps into targets. Content gets organised into pillars, then categories, then individual pages, each one tagged as a keyword target for SEO, a query target for GEO, or a question target for AEO. You can see the full structure at a glance, and tweak or refine it any time using a natural language chat tool.
03
Build
obvlo researches your destinations across thousands of authoritative sources, then evaluates, brands, personalises and translates it all into a structured content database, before a single page is composed. That's the data a search engine or LLM actually needs to rank or cite you.
Stage 1 — Build the source · runs once per destination
One per customer, per destination, per domain
Every fact is already researched, curated, evaluated, branded, personalised and translated before a single page exists. Two hotels on the same street would build two different databases — so their pages can't ever be the same.
Stage 2 — Build the pages · reads only from the database above
Customer domain → Strategy → Sitemap → Pages composed → AEO / GEO / SEO → Optimised web pages
5–10% of content refreshed daily. Opening hours, seasonal events, new openings — the freshness signal AI engines weight heavily.
Fully-indexable HTML pages, hosted by us and served through your domain via reverse proxy. No CMS work, no dev tickets, no replatforming — your content just appears.
See exactly when and how your brand surfaces in ChatGPT, Perplexity and Google AI Overviews — and how that share grows.
04
Deploy
Deploy connects the content straight into your site. The main route is a reverse proxy: your existing domain serves the pages, so every page carries your URL and inherits your domain's SEO and GEO equity from day one. If that doesn't fit how your stack is set up, we also support an API, a WordPress plugin, and a JavaScript widget you can embed anywhere.
05
Measure
Once you're live, connect Google Analytics and Search Console and see it all in one place: clicks, impressions, and rankings from traditional search, alongside how often your content gets cited by AI assistants like ChatGPT, Perplexity, and Google AI Overviews. No separate reporting stack, no manual exports.
The same researched, AI-citeable content that wins you visibility in Google and ChatGPT also inspires travellers to book, and delights them in-trip. One investment. Multiple places ROI is paid back.
Be the answer Google, ChatGPT, Gemini and AI Overviews give right when travellers start planning their trip.
Turn destination interest into intent. Rich, on-brand guides on your domain build confidence and reduce the urge to comparison-shop.
The same content powers personalized in-trip recommendations — surfacing relevant places, events and tips at the right moment to lift GX, repeat bookings and spend on-property.
No sign-up required. Find out how well your site is structured to be read, understood, and cited by AI tools. See what's working, what needs attention, and where to focus first.