A Deloitte study found that 43% of travellers had booked accommodation and 38% had visited destinations recommended by Gen AI platforms like ChatGPT.
Travellers aren’t just browsing with AI, they’re booking.
So, what are you doing to ensure your brand gets discovered?
With that in mind, we’ve been working hard on our indexable solution this month, focused on both the content and technical aspects that drive visibility.
Content Optimization
Destination-level content
Local content generated in your brand tone of voice to help rank with domain authority, alongside thematic content
Non-branded keyword optimization
Ensuring that you rank for the highest value and most relevant destination topics, beyond just your brand
Useful, verifiable local facts
Designed to get your brand picked up by search engines and AI chatbots like ChatGPT and Gemini
Personalized landing pages
Copy generated for specific personas (couples, friends, business, solo, family etc.) depending on your target demographics
Technical Optimization
The benchmarks below highlight the other half of the puzzle, our technical optimization, which is already gaining near perfect scores.
Building on the Astro framework
Delivering superior technical performance to help you rank higher
Reverse proxy setup
Ensuring all SEO credit is attributed to your domain, not ours
Dynamic content updates
Ensuring accuracy is maintained for continuous re-crawling
Mobile optimization
Friendly design for desktop and mobile, crucial to modern SEO and GEO
Implementation
There are three primary methods for scaling your SEO and GEO strategy with Obvlo, from zero IT involvement, to full API integration:
- Fully hosted HTML pages that funnel traffic to your primary site
- HTML landing pages, connected to your primary URL
- Obvlo API, injecting content into your own interface or CMS
If driving traffic, engaging visitors and converting them in the age of AI is on your radar, just get in touch to to organise a 1-2-1 demo or share a relevant case study.
