Product Update - Search and Generative Optimized Destination Content

Contributors
Callum McPherson
CEO, Obvlo
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A Deloitte study found that 43% of travellers had booked accommodation and 38% had visited destinations recommended by Gen AI platforms like ChatGPT.

Travellers aren’t just browsing with AI, they’re booking.

So, what are you doing to ensure your brand gets discovered?

With that in mind, we’ve been working hard on our indexable solution this month, focused on both the content and technical aspects that drive visibility.

Content Optimization

Destination-level content

Local content generated in your brand tone of voice to help rank with domain authority, alongside thematic content

Non-branded keyword optimization

Ensuring that you rank for the highest value and most relevant destination topics, beyond just your brand

Useful, verifiable local facts

Designed to get your brand picked up by search engines and AI chatbots like ChatGPT and Gemini

Personalized landing pages

Copy generated for specific personas (couples, friends, business, solo, family etc.) depending on your target demographics

Technical Optimization

The benchmarks below highlight the other half of the puzzle, our technical optimization, which is already gaining near perfect scores.

Building on the Astro framework

Delivering superior technical performance to help you rank higher

Reverse proxy setup

Ensuring all SEO credit is attributed to your domain, not ours

Dynamic content updates

Ensuring accuracy is maintained for continuous re-crawling

Mobile optimization

Friendly design for desktop and mobile, crucial to modern SEO and GEO

Implementation

There are three primary methods for scaling your SEO and GEO strategy with Obvlo, from zero IT involvement, to full API integration:

  • Fully hosted HTML pages that funnel traffic to your primary site
  • HTML landing pages, connected to your primary URL
  • Obvlo API, injecting content into your own interface or CMS

If driving traffic, engaging visitors and converting them in the age of AI is on your radar, just get in touch to to organise a 1-2-1 demo or share a relevant case study.