SEO (Search Engine Optimisation) focuses on improving your website’s visibility in search engines (Google, Bing, etc.), helping you rank highly for relevant keywords and drive users to your site.
GEO (Generation Engine Optimisation) builds on this by ensuring your content is also easily understood and surfaced by AI models (ChatGPT, Gemini, Claude) for direct answers, summaries, and conversational responses.
Obvlo helps you succeed in both traditional search and the emerging AI landscape, so your content is visible wherever users are searching:
Content Foundation (Building Trust & Authority)
- Establish authority with genuine expertise on topics, built using proprietary AI agents.
- Support facts with citations from reputable, high-authority sources.
- Keep content fresh and relevant through regular updates and audits.
Content Structure & Readability (Human-Friendly & AI-Ready)
- Lead with clear, concise answers to common questions.
- Use short paragraphs, bullet points, and tables for easy scanning.
- Apply logical heading hierarchies (H1, H2, H3) with keyword-rich, question-based titles.
- Add structured data (Schema Markup) to provide context for search engines and AI models.
Content Relevance & Intent (What People and AI Are Looking For)
- Optimise for long-tail, conversational queries users ask search engines and AI tools.
- Anticipate user queries during trip planning and craft content that directly addresses them in a conversational tone.
- Cover topics comprehensively, breaking complex ideas into accessible sections.
Technical & Accessibility Factors (Ensuring Content Works for Users and AI)
- Ensure content is indexable and set up so AI crawlers can access and understand it.
- Design for an excellent mobile-first experience.
- Optimise page speed for fast loading across devices.
- Use high-quality images with descriptive alt text and captions for accessibility.
Why GEO Matters
Search engines are still critical for driving traffic to your website, but conversational AI platforms are becoming an equally important discovery tool. GEO ensures your content:
- Ranks highly in search results so people click through to your site.
- Appears in AI-generated answers when users ask questions.
This dual approach future-proofs your content for how people discover information today.
Why Obvlo?
Our GEO methodology is designed for today’s search and tomorrow’s AI:
- We combine SEO best practices with AI-focused structuring to deliver visibility across platforms.
- We monitor and test how content surfaces in AI responses, refining to improve prominence.
- We future-proof your brand’s content strategy for the AI-driven web.
