To sell travel, destination content needs to be more than just accurate, it needs to be evocative, brand-aligned, and visually stunning.

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Today, we are thrilled to introduce the Obvlo AI Model Checker, a powerhouse feature designed to take the guesswork out of AI-enabled  content creation. By integrating a "Judge" system into our content engine, we’re giving travel brands unprecedented control over the quality and consistency of their digital storytelling.

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We’re often asked which model(s) we use, and often the assumption is that we are using the latest from OpenAI or Google. The reality is that the AI landscape is evolving rapidly. One model might excel at poetic descriptions of a landmark in Paris, while another is superior at generating crisp, high-resolution imagery for a local guide. It might not be the latest model or the one you’d expect.

Instead of locking you into a single provider, the Obvlo AI Model Checker automatically runs your content jobs across the various top-tier models integrated into our platform. It compares them side-by-side in real-time to determine which output is the absolute best fit for your specific task.

To ensure every piece of content meets your standards, we’ve added a sophisticated Judge Model (which we explain in more detail in this post) This secondary AI layer evaluates the outputs based on:

1. Quality: Is the prose natural?
2. Correctness: Is the factual data (opening times, location) preserved?
3. Intent: Does it meet the user's requirement?

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Our goal is to help travel brands sell their destinations at scale without losing the human touch. The Model Checker ensures that 'at scale' never means 'low quality. You remain in complete control, with visibility and scoring on the different model’s outputs. You can see the Judges reasoning for why one model was selected over another and you can edit and manually override anything you’d like to before it goes live.

Whether you are building niche thematic guides, seasonal itineraries, or high-converting POI content, Obvlo’s Model Checker ensures your brand is capable of selling your destinations at scale.