Last month, we launched the capability for hotel and travel brands to connect with customers through native, localised content.

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But authentic connection is about more than language - it's about how you say it.

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That's why this month we’ve launched Brand Tone and Brand Voice, with multi-lingual support. Now, content matches your unique identity at scale and in any language.

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This functionality is available as part of brand configuration within the Obvlo Portal.

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🎨  Brand Tone

• What is it: Your brand's emotional quality and attitude.
• Why it matters: It shapes the feeling people get when they interact with your brand.
• For Example, your brand might feel:
  • Warm and approachable (like a friendly guide)
  • Professional and authoritative (like a concierge)
  • Playful and energetic (like an enthusiastic friend)
  • Calm and reassuring (like a family member)

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🗣️  Brand Voice

• What is it: Your brand's distinct personality and character.
• Why it matters: It’s the specific words, phrases, style, and communication patterns that make your brand recognisable and memorable.
• For Example, your brand will encompass:
  • Vocabulary choices (formal vs. casual, technical vs. simple)
  • Sentence structure (short and punchy vs. long and detailed)
  • Point of view (first person "we" vs. second person "you")
  • Communication style (direct vs. conversational, humorous vs. straightforward)

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As a platform used by some of the world’s most recognisable travel brands, the ability to achieve authenticity and scalability with local content sets Obvlo apart.

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If you’d like to see how this works in practice, book a call with us here.