I’m excited to share our first Product Update of 2026, welcome back!

‍

Repurposing Your Old Content 🐦‍🔥

Over time, marketing teams build up large volumes of content. It sits across multiple pages, blog posts and campaigns. Bringing it all together in one place, auditing it and then repurposing it is a mammoth task. While some of it may now be outdated, some will still have massive life in the right format.

‍

Our latest feature allows you to automatically repurpose this historic content to produce fresh and engaging new pages.

‍

By inputting your website URL, our system will crawl and index relevant pages to create a new database of text and images. Then, when our content engine runs, your database can be selected as a source from which to produce thematic and destination-level guides.

‍

‍

Breathe fresh life into the content you’ve invested significant time and money into. Integrate it seamlessly into your digital journey to:

• Drive direct channel acquisition
• Multiply on-site engagement
• Increase likelihood of conversion
• Enhance overall in-trip experience

‍

Multi-Factor Authentication Now Available 🔒

Following customer requests, we've introduced multi-factor authentication for teams that need an extra level of assurance. MFA is now available in the Obvlo Portal and can be enabled upon request.

‍

See You at ITB? 🇩🇪

We have huge plans for 2026, as I’m sure you do too. If you're heading to ITB in early March, let me know and we can find time to catch up there.