Hoteliers are constantly striving to improve the guest experience and always on the lookout for new ways to make guests feel welcome and at home. We plan to explore here the role that AI will play in bringing hotels closer to their guests through personalised local recommendations.
In the past, hotels have relied on traditional methods of providing guests with information about the local area. This might include providing a map or a list of nearby attractions, or recommending a few restaurants that the hotel staff have visited themselves. However, as we move further into the digital age, guests have come to expect a more personalised and seamless experience.
This is where AI comes in. By using machine learning algorithms, we can analyse vast amounts of data to provide guests with personalised recommendations based on their interests, preferences, and past behaviour. For example, if a guest has previously shown an interest in live music whilst staying in London, our AI recommendation engine can suggest other local spots for live music when they checkin in Milan. If a couple frequently dine at Italian restaurants, our AI system can recommend the best Italian restaurants in the local area during their stay.
But personalised recommendations aren't just about offering suggestions that are tailored to individual guests. They're also about creating a sense of community and connection. When guests feel like they're part of a larger network of travellers who have stayed at the hotel, they're more likely to feel at home and to engage with the local community.
That's why our AI system will also provide guests with recommendations based on the collective experiences of past guests. For example, if a large number of guests have visited a particular museum or attraction and given it high ratings, our system will suggest that other guests visit that attraction as well. This creates a sense of community and shared experiences that can make guests feel more connected to the hotel and the local area.
Of course, personalised recommendations are just one part of the puzzle. To truly bring hotels closer to their guests, we also need to focus on providing a seamless and intuitive user experience. This means investing in user-friendly interfaces and making sure that our AI system is easy to use and understand.
At the end of the day, our goal is to create a guest experience that is welcoming, engaging, and memorable. By leveraging the power of AI to provide personalised local recommendations, we believe that we can achieve this goal and take our hospitality offerings to the next level.
Obvlo works with leading hotel and travel brands to deliver best in class guest experience, through engaging personalised recommendations. This experience, delivered through the hotel's brand, brings the two parties much closer together and builds lasting loyalty.