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Valor Hospitality Boosts Guest Experience, Rolling Obvlo Out to More UK Hotels

Edinburgh, UK


Valor Hospitality Guest Experience

Valor Hospitality has expanded use of Obvlo to provide personalised recommendations for guests to ten of their UK hotels following strong results at initial properties.

Valor Hospitality is a full-service hospitality acquisition, development and management company driven to create memorable customer experiences and deliver exceptional commercial performance for branded and independent hotels and resorts around the world.

Obvlo was first adopted at a local level by the team at the Courtyard by Marriott Edinburgh Central. Following success in Edinburgh, Valor rolled out the platform at the Crowne Plaza Stratford Upon-Avon. Seeing the impact on guest satisfaction and operational efficiency at these two initial properties, Valor has now rolled Obvlo out to 10 UK hotels.

Robin Ford, General Manager at the Crowne Plaza Stratford-Upon-Avon said:

“Reputation absolutely equals revenue, Cornell University recently concluded in a complex study around hotel profitability. A 1 point increase in our Global Review Index equals up to +0.89% growth in ADR, +0.54% growth in occupancy, and +1.42% in RevPAR. We have absolutely noticed this statistic to be true and since partnering with Obvlo, our guest experience and ultimately overall guest satisfaction has increased as a result of using the platform”

Callum McPherson, CEO at Obvlo said:

“There is no greater validation and motivator for our team than seeing existing customers refer us to their peers. Growing from one to two, to now ten hotels within Valor Hospitality in little over one year is a huge testament not only to the solution but to the drive of these hoteliers to deliver unrivalled guest experience.
Work that would have required vast human effort even a year ago, can now be completed much more efficiently with AI. The ability to use AI to learn about guests and why they are staying, and then completely tailor their experience with dynamic content is creating a new generation of the best hosts the industry has ever seen.”

Valor Hospitality joins other hotel management companies rolling out Obvlo to create personalised guest experiences through unique content.

Over 90% of guests using Obvlo say that it enhances their experience and the removal of manual effort in content creation, staying on top of local knowledge and dealing with requests for local recommendations lead to a positive impact on efficiency and staff satisfaction.

To see how Obvlo can benefit your guest experience and operational efficiency, reach out here.


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