• Callum

Obvlo welcomes Hostmore plc CEO Robert Cook to the board.



Edinburgh, U.K, October 2022


Obvlo is delighted to announce the Non-Executive Director appointment of Robert Cook, the Chief Executive Officer of Hostmore plc (the hospitality business with brands including 'Fridays', '63rd+1st' and 'Fridays and Go',).


Robert is contributing a wealth of knowledge and experience to the Obvlo executive team in shaping the proposition to optimise guest experience within hotel and wider hospitality environments.


An industry veteran, Robert has captained the likes of Malmaison, Dakota, Virgin Active and now Fridays throughout a career that has revolved around the provision of first class customer experience.


Commenting on his appointment, Robert Cook, Hostmore plc CEO said:


“I am delighted to be joining the Board of Obvlo, which is seeking to provide a richer experience for customers across the hospitality industry – an endeavour which closely aligns with Hostmore’s own digital transformation journey and wider strategy.”


Obvlo CEO, Callum McPherson, commented on Roberts appointment:


"I’ve been inspired and motivated by Robert’s customer obsession and relentless focus on guest experience and I’m delighted that he has joined our mission as a NED during this period of growth. Baking industry experience and customer centricity into our proposition has been critical to our early success."


Obvlo powers guest experience for hosts ranging from hotels to events, using proprietary content and a recommendations engine to empower today’s guests with local knowledge personalised to them, their trip, their party and their interests. The company's mission is to help travellers to truly live like a local and help hosts to be the best they can possibly be.