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How Dynamic Content Can Help Hoteliers Increase Engagement and Revenue

In today's competitive travel industry, it is more important than ever for hoteliers to find ways to stand out from the competition. One way to do this is to use dynamic content.


Dynamic content is content that changes based on the user's individual needs and preferences. This can be used to personalise the travel experience for guests, provide real-time updates, and increase engagement.


For example, using Obvlo, a hotelier can use dynamic content to show guests personalised recommendations for activities during their stay, based on their travel preferences, who they are with and why they are there. This could help to ensure that guests have a more enjoyable stay and are more likely to return in the future as well as leading to more positive reviews and referrals.


A hotelier could also use dynamic content to show guests real-time updates about their travel plans, such as seasonality and changes in weather conditions. This could help guests to stay informed and make informed decisions during their trip based on the current environment.


Finally, a hotelier could use dynamic content to show guests limited-time offers and discounts. This could help to create a sense of urgency and encourage guests to book their stay sooner rather than later.


By using dynamic content, hoteliers can create a more personalised, informative, and engaging experience for their guests. This can lead to increased engagement, conversions, and customer loyalty.



Dynamic Content in Travel and Destination Marketing


Here are some of the ways that Obvlo's dynamic destination content is used by hotels like Virgin Hotels and Marriott to effectively increase engagement and revenue at a property level:


  • Using live data to personalise content: The more data you have about your guests, the better you can personalise your content to their individual needs and preferences. This data can include things like their travel plans, interests, group type and budget.

  • Keeping content fresh: Dynamic content is only effective if it is fresh and relevant. Obvlo uses live feeds to ensure content is regularly updated to reflect the latest trends and information.

  • Capture valuable data insights: Dynamic content captures valuable guest data as a by-product, such as your guest's interests, budgets and preferences. Using this data will help you to optimise your marketing campaigns for maximum impact.

  • Promote non-room revenue: Don't just 'upsell', instead showcase what you have on offer amongst all the best options your guest has to choose from in the city by keeping your content dynamic and relevant to them. This way, you position yourself as the best option, rather than an obvious plug or upsell.


By following these strategies, hoteliers can use dynamic content to create a more personalised, informative, and engaging experience for their guests. This will lead to increased engagement, conversions, and customer loyalty.



 

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